Video editing and enhancement
The camera captures the images, but it’s the edit which tells the story. It’s not only in movies that editing is important. Even when editing between cameras for a live show, it’s the choice of shots – a close up or a wide shot, for example – that gives life to your performance.
If you’ve already captured your footage but need someone to put it together for you, give us a call. Not only do we have the studio facilities to edit all manner of footage, we can also enhance and improve your footage in surprising ways. Our colour grading alone can serve to give your video a professional edge and our audio post production adds the final polish. We have saved many, many projects for clients through our work!
Taking the Stairs
This is a good example of a video where the editing is used to tell the story. The client wanted a video to capture the momentous occasion of moving a twelve ton staircase they’d had made, onto a loader, to bring it to the construction site.
Shots were chosen and edited to tell the story in the clearest, most immersive way possible, and to use the interview with Stephen Nugent as the narration for what was happening.
The end result is that the video flows, the human side is highlighted and the sheer size of the undertaking is clearly seen.
SG Entertainment Cabaret
When you have to fit four songs into a video that’s just over a minute long, the editing has to be exactly right.
This montage demonstrates how important it is for both the audio and video editing to be frame accurate, so that the music blend is seamless and pleasing.
Isle of Hope
Even though this is a live performance where one might think that the story is already told, the flow of the edit compliments the dance and music and the choice of shots enhances the emotional power of the story.
As it’s a dance video, it’s important to show the interplay between the dancers, but it’s also critical to remember that the emotion is in the close ups.
If you look carefully, you can see that some of the dancers are completely immersed in the movement and music, and filled with the emotion of the moment. That’s why good editing is important. Without it, you’re only telling part of the story.
The Voice Within: A Showband Story – Advice for Young Girls
This is an obvious example where the original video is highly edited to make a short clip to promote the show on social media.
While everyone can see that it’s highlights from the show, the editing is still critical to ensure that the video remains coherent and interesting, yet short enough that people will click on it when browsing. At the same time, it was important not to lose the humour of the original by choosing shots that are funny but still serve to tell a story.
AIMS Awards – Friday Night Costume Party
At its simplest, this is just a video of people having a ball dancing around in mad costumes. But again, the editing here serves to heighten the occasion and present the event in a pleasing, fun way, multiplying the hilarity of the night and the people.
All the shots, out of hundreds that were taken, are carefully selected so that the movement flows and there is a relationship between the picture and the chosen music.
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